Avoiding incorrect expectations: positioning Sensemaker®


As the Sensemaker® approach gains traction in the market, more and more people are attempting to convince others to use it.  So whether you are trying to sell it internally (e.g.  to  your insights team) or to a client, here are a few tips to ensure that it is positioned properly (especially in relation to other … Continue reading Avoiding incorrect expectations: positioning Sensemaker®