We firmly believe that for interventions to be sustainable, internal capacity needs to be built inside the organisation. We therefore prefer to engage with our clients as strategic partners; collaborating and co-creating rather than consulting or ‘doing unto’.
The best way to describe how we work is to use a cooking analogy. If we were in a predictable and ordered world where the challenges we face have all succesfully been dealt with by someone else, we could, like a cook, follow a tested and tried recipe. However, organisational contexts are anything but predictable, and many of our clients find themselves in uncharted territory.
We need to enable them to be like chefs who understand the principles of cooking. Because they know which flavors go well together, which cooking methods are suited to which proteins etc, chefs are able to adapt when circumstances aren’t ideal. If a key ingredient is missing a chef can substitute and possibly create a winning innovation, a recipe book user would be stuck. Recipes are only helpful under ideal and predictable circumstances, when all the ingredients and cooking utensils we need are there.
Because we specialise in helping our clients deal become more effective in uncertain and complex environments, we believe that we need to enable them to be chefs who are able to go beyond the recipe.