Designing Sensemaker signifier frameworks – a Masterclass with Prof Dave Snowden


Sensemaker® is  ground-breaking software developed by Prof Dave Snowden that enables insight based not only on the scalability of quantitative statistics, but also the context and persuasiveness of stories.   It enables distributed ethnography by capturing thousands of “micro-narratives” or noticings, within a custom developed quantitative framework of “signifiers”.  This allows analysts to create narrative landscapes … Continue reading Designing Sensemaker signifier frameworks – a Masterclass with Prof Dave Snowden

Stories can change our brain chemistry


“Stories are powerful because they transport us into other people’s worlds, but in doing that, they change the way our brains work and potentially change our brain chemistry; and that’s what it means to be a social creature.” – Paul Zak I find the research described in this  short video by neuroeconomics pioneer Paul Zak,  author … Continue reading Stories can change our brain chemistry