Recent Sensemaker project roundup


Over the last year we’ve had the opportunity to do a couple of really interesting Sensemaker projects.  For those who are interested in South African cases, here’s a summary: Financial services: We have gotten a lot of traction in the customer insights space, specfically in the financial services industry.  This industry operates in a very … Continue reading Recent Sensemaker project roundup

Avoiding incorrect expectations: positioning Sensemaker®


As the Sensemaker® approach gains traction in the market, more and more people are attempting to convince others to use it.  So whether you are trying to sell it internally (e.g.  to  your insights team) or to a client, here are a few tips to ensure that it is positioned properly (especially in relation to other … Continue reading Avoiding incorrect expectations: positioning Sensemaker®

A short chronicle of 2016


I always admire those writers who have the discipline to publish consistently regardless of circumstance. I tend to write in spurts. I find that when I become really busy with projects and speaking engagements, my writing suffers. So in case you were wondering why I’ve been so quiet, I thought I’d write a short update … Continue reading A short chronicle of 2016

Stories can change our brain chemistry


“Stories are powerful because they transport us into other people’s worlds, but in doing that, they change the way our brains work and potentially change our brain chemistry; and that’s what it means to be a social creature.” – Paul Zak I find the research described in this  short video by neuroeconomics pioneer Paul Zak,  author … Continue reading Stories can change our brain chemistry