We are all WaysFinders

The world is in transition, we are at the end of our maps.
The ways of thinking, working and being that got us here will not take us further.

Different futures aren't found along well-worn paths. The invitation is to step into a generative conversation with the Unknown: Sensing, Responding, and Expanding to meet life as it unfolds.

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Why work with us?

We are in unprecedented times.

"We’re in a time between worlds, a major world-historical moment of transformation, in which the old world is passing away, and the new world hasn’t emerged yet." - Zak Stein.

Here, in between the "not anymore" and "not yet", once-reliable practices, tools and ways of being fail us. We have gone beyond our maps and GPS's into uncharted territory.

Like the Polynesian wayfinders of old, we are being called to explore new frontiers. To go beyond the known horizon.

This is an invitation to remember that to be human is to be WaysFinders.

To navigate this time between worlds and be good ancestors to the generations who come after us, we must embrace change and find new ways of futuring the world.

Work with us

If you are in the in-between.

In between jobs, in between identities, in between strategies, and you need to find different ways of moving through the complexity: we can help.

Sonja offers ...

- Keynotes and short workshops
- Waycraft Labs on topics like AI, future of work and field intelligence
- 1:1 mentoring and accompanying journeys
- learning journeys including Waycrafting work (for those in-between roles); WaysFinding foundations and more.

Find out more

Our work philosophy

Humans are complex, as are the organisations we are part of. We are not machines or nouns; we are living ecologies—verbs.

This means we must think differently about ourselves, our relationships, leadership and the companies we create.

There are no recipes or silver bullets. We are unique; every context is unique. So, our focus is on teaching the skills to help you find your own way, not on providing someone else's well-worn, but irrelevant, path. Click below to explore Sonja's thinking.

Explore Sonja's Substack

Waycraft

Sonja created Waycraft, based on complexity science, ecological psychology, lived experience and ancient wisdom.

It is a deceptively simple framework that can help individuals and teams find their way when the ground keeps shifting under their feet..

Waycraft includes the COOL posture, WaysFinder framework and STAR movement mechanism.

You can read more about it here.

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Sonja Blignaut

Sonja Blignaut is a complexity guide and the creator of Waycraft. This approach bridges insight and embodiment to support people navigating inner thresholds, identity transitions, and the subtle terrain of becoming.

Sonja is trained in multiple complexity-informed approaches, including ORSC (Organisation and Relationship Systems Coaching) and Analytic Network Coaching. Today, she works primarily as a companion to those in liminal states: individuals navigating career shifts, identity unravelings, or expanded states of consciousness, and teams and organisations facing transformation, ambiguity, or the unravelling of inherited ways of working. Her clients span sectors from banking and mining to education and social impact, including organisations like IKEA, Itaú, Electrolux, and leading African institutions.

Waycraft emerged from 25 years of applied complexity work and a lifelong curiosity about how humans navigate the unknown with creativity, courage, and joy.

Wessel Blignaut

Wessel is an Agile coach with over 15 years of experience.

He holds a Master's degree in Program Management and is a certified Scrum Master. Wessel cut his teeth on traditional waterfall methodologies and later specialised in Agile methods such as SCRUM and KANBAN.

His speciality is helping teams find their own hybrid ways of being agile. He is especially good at the people side of things, specifically team dynamics and team effectiveness.

Other passions include restoring classic cars, being outdoors, and good coffee.

Who I work with

I work closely with the people and companies listed below, especially with Complexity Fit, a joint venture where we create cutting-edge learning journeys in complexity, change, and the future.

My clients

Since 2004 I've been consulting and engaging in thinking partnerships close by and far-and-wide. The list below is not exhaustive but represents an overview of the breadth of my experience.

IKEA

Electrolux

The UK Lottery

Accenture

RMB Private Bank

Momentum Metropolitan

Sanparks

Nedbank

Vodacom
Liberty

Itaú

Henley Business School

Gautrain Management Agency

PWC

Discovery Health

Barloworld

Microsoft

Sasol

Barclays

Anglo American